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5 important steps to a good content marketing strategy

Buyer persona
A Buyer persona can be fictitious or real, but it’s meant to help you understand what moves your customers. What are their dreams, pain points and wants? Answer this, and you will have a much better starting point for your content marketing strategy
Competitor analysis
Analysing your top 3 competitors will help you determine what are the typically used keywords in your industry, how you can differentiate business, find keywords that you can use analysis and then do it better.
Keyword analysis
Keyword analysis is the research conducted in order to identify what are the search terms that people use on the internet for the purpose of marketing or search engine marketing (SEO).
Content creation
Based on the aforementioned 3 steps, we now have an understanding of; what to say, how to say it, and what format to use to attract traffic that converts. This gives us the opportunity to create a community around your brand that will turn one customer into repeating, loyal customers long term.
Content management
Once the content has been published, monitoring the performance and continuant optimising is the right direction to go. If you proceed to hire us for your content marketing purposes, we will provide you with monthly up-to-date, holistic and comprehensive reports.

Benefits of content marketing services

When we refer to content creation, we mean any kind of content that is made to make the website or social media appear appealing to the public as well stay relevant. From podcasts to videos, written work like information pages, articles, blog posts and more, those are all considered content. With a content marketing service provider, a business is then able to create content that specifically targets the audience they want to reach. Hence, a content marketing service provider helps a company plan and create content for their website, social media platforms, and any other external source that helps build a strong reputation online. In order words, the aim is to obtain the interest of a company’s target audience and hopefully build a strong following and community around their brand.

Gain traffic with SEO
Content with a good search engine marketing strategy is the best way to generate the desired traffic to your company’s website. Ask any expert, and they will tell you that there is no winning with SEO without producing outstanding content. Good quality content that answers internet user’s questions and helps to solve a problem will give you the best opportunity to get a good position in the Search Engines.
Build an authentic relationship with your customers
Whether you are using blog posts, social media posts on Instagram, Facebook, or LinkedIn to share your content, interacting with customers is a great way to build a relationship with your customers that leads to stronger brand loyalty.
Spread brand awareness
Getting placed on the first page of the search engine results page is a guarantee that your website gets the majority of the clicks on a given search. In fact, a study done by Moz have shown that the 71% of all clicks goes to the websites that are on the first page of Google. With meaningful and relevant content that serves the searchers intent, the more traffic you will receive. The more your content is shared, liked and debated online, the more recognition your brand will receive as well.
Improve conversions
If the content created is not only detailed and engaging, but it is also something that truly captures the understanding of a user’s intent, then it is certain to you will drive conversion rates up.

Read what our satisfied clients have said about our services:

Gain Reputation is one of the best content marketing agencies in Malaysia. We don’t have too many experienced and skilled writers to create high quality content but GR swooped in and rescued us. 10/10 would recommend!

Valued Customer

Gain Reputation is an excellent content marketing agency in Malaysia. Growing a new small business is very challenging, but GR managed to increase our website’s traffic by 3000%. Seriously a great investment.

Valued Customer

FAQs

In today’s world, most businesses have to produce content in order to thrive and excel. Content marketing is definitely something that has to be considered if you want to position your company as a thought leader in your industry. Without any type of content, no one will be able to find out more about the services or products that you offer. Your company’s vision, your company’s background and more, it will be near impossible for a brand to succeed without a content marketing strategy.

Our Services

At Gain Reputation, we provide quality content marketing services that deliver results. Content will be tailored to generate more traffic that converts and allow your company to reap the profits that you so deserve. 

Some of the services we provide include:

Content Planning

Content strategy
Our team of experts will analyse all your content, including those on your website and social media. It will determine who your target audience are and how better can we create content that will be sure to attract more sales.
Creative Content idea sharing
Through understanding the nature of your business, we will assist you in coming up with topics that will be favorable to your customers.
Keywords research
Similar to our SEO services, our team of experts will aid you in ensuring the right usage of keywords. Utilising and optimising your current content, you to get faster results, so you can enjoy a high ranking in the search engines right off the bat.

Content development

Copy writing
At Gain Reputation, our established team of writers will help in creating written content for your website, be it articles or blog posts. We will use our expertise in creating compelling written bodies of work to help you cast a wider net in order to secure more audience.
Content Management
Communication is vital in crisis management. Setting these up in your company will allow for constant communication.
Video production
We will serve you the best quality content by creating not only written work and images, but use video to serve the interest and needs of your target audience. Video production is one of the best way to capture new customer's attention or to keep your current customers engaged online.

Content Optimization

On-site SEO
We will review your website or social media platforms and make the necessary changes to your titles, headlines, and other content so that it appears more relevant while at the same time still maintaining the core nature of your business.
Off-site SEO
Off-site SEO occurs outside your own website, and it involves link building, blogging, listings and more to help impact your rankings on the search engine result page.
Reports
Our job doesn’t just stop there after we’ve optimised your website. We will continue to follow how your users interact with your site, their feedback, interactions, and experiences. Aside from that, we will also be sure to reevaluate our strategy on how we handled the content development of your company.

Do not wait another minute!

Conquer your crisis with the professional crisis management team at Gain Reputation. Schedule a free consult with a crisis expert today.
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