Are you prepared for a business reputation crisis?
If not, it's time to protect your business with crisis management strategies. Get in touch with us today.
Trusted by international brands of all sizes:
4 approaches to effective crisis management strategies
Why do crisis management strategies matter?
A business reputation issue can harm your sales and turn off current and future clients. It turns off potential investors, stockholders, suppliers, and employees. And it has an impact on how your employees, friends, and community see you.
Prevention is better than cure.
You may believe it will never happen to you. Our statistics suggests that it can and will happen at some point.
- Only 29% of organisations with a severe crisis between 2014 and 2019 reported having no staff dedicated to crisis preparedness or response.
- In a crisis, 52% of marketers and public relations professionals believe one of their toughest challenges is preparing the correct reaction.
- According to 64.25% of marketing and public relations professionals, one of the most important pieces of information your C-suite wants to hear after a crisis is how it affects a brand’s reputation.
Don't take our word for it. Read what your customers say.
We were required to have a robust Crisis Management Team with appropriately trained staff who are well prepared for any crisis. To ensure we have robust crisis management strategies, we engaged with Gain Reputation. They delivered the required audit, preparatory, training and testing activity to ensure we were proficient in crisis planning and response. They did an excellent job.
They were outstanding! We had an incident, and we wanted to minimize the impact. They quickly swiftly implemented successful crisis management strategies to terminate the crisis with the least possible damage.
Gain Reputation outdid again! They helped us with online reputation management for years. Our company was going through a conversion from private to the public recently. We wanted a few crisis management strategies implemented in our system to protect against, prepare for, and tackle a future business reputation crisis. Great approach!
Crisis management approach:
Our crisis management strategies' approach.
Every organisation will have to deal with a crisis at some point. It will occur — that's the truth. Better be prepared before it's too late.
Crisis communication planning is an investment in preparing for the worst and hoping for the best. In a public relations crisis, time is of the essence. A prompt first reaction frequently sets the tone for the entire procedure. Acting rashly and without a plan can exacerbate the issue, but responding appropriately and sensibly based on an existing crisis management plan can set the stage for success.
- Determine who should be on the crisis team
- Develop frameworks for proactive and reactive scenarios.
Even the most unexpected public relations crisis feels easier to navigate when you already have a script for what to say and do because the guessing is eliminated and a plan is in place.
Crisis management strategies are not a one-size-fits-all process. It is a from-the-ground-up strategy that represents your leadership’s skills and specific considerations for the organisation.
To that end, we assist companies in developing complete crisis management strategies by using two approaches:
Additionally to the Crisis Management Strategies, Here's how we can further help you:
Expertise in different tactics
Build your reputation
Check out our most popular services.
Online review management
We take care of managing and securing your reviews within all sites to increase your online exposure and search engine results, as well as boost consumer and client trust.
Online crisis management
We will develop effective crisis management strategies according to your needs to protect your brand and anticipate, react to, and avoid potential crises.
Brand reputation management
We keep track of how consumers perceive your brand and take necessary strategic plans to build, improve, maintain and protect the company's reputation.
Remove negative content from Google
We will remove harmful content such as websites, photos, and videos on Google search results.
Curious to know more about our crisis management strategies?
Drop Us A Line And Keep In Touch.
Do not wait another minute!
Have a question or want more information?